Social Media Campaigns
Summer Campaign for Alsan's Home
For the Alsans Home summer campaign, I focused on creating a narrative around effortless elegance and seasonal comfort.
I developed key themes that emphasised soft textures, breathable fabrics, and versatile styling. These guided the creative direction and ensured the messaging spoke directly to the brand’s audience, looking for luxury that feels natural and inviting.
Execution and Brand Consistency
I produced a series of visuals and copy that showcased the collection’s use across different summer occasions—from relaxed brunches to sophisticated evening dinners.
Each piece of content was crafted to maintain Alsans Home’s refined yet approachable tone, ensuring consistent brand messaging across all social platforms and campaign materials. This cohesive approach helped to strengthen brand recognition and engage customers emotionally.