Branding & Messaging

Turning Articles into Content

At LSA, I help translate written editorial into short-form video content that stays true to the brand’s voice - elevated, lifestyle-driven, and always relevant.

Each TikTok is crafted to match the tone of the original article while making it feel native to the platform. Whether it’s a trending dining spot or a fashion roundup, the messaging stays consistent, helping build recognition and trust with a new generation of viewers.

Messaging That Stays Consistent

Every piece of content reflects LSA’s tone -confident, informed, and elevated. From the wording on TikTok captions to the way we present experts or products, I make sure that the messaging stays true to the brand’s identity, even as the format changes. It’s all about building recognition without repeating the same thing twice.